Artificial intelligence

What are they? Chatbots and virtual assistants are artificial intelligence programs that simulate a conversation with users, usually through chat or voice interfaces. They can be used to provide customer support, answer frequently asked questions, resolve problems, and gather information from users.

• Benefits:
  • Improve customer experience: Provide 24/7 customer support, quickly and efficiently answering questions, resolving issues, and reducing wait times.
  • Reduce costs: They automate repetitive customer service tasks, freeing employees to focus on higher-value activities.
  • They collect valuable data: They obtain information about customer needs and preferences, which allows them to improve products, services and marketing strategies.
• Examples:
  • A chatbot on a retail company’s website can answer questions about products, pricing, and inventory availability.
  • A virtual assistant in a bank mobile app can help customers make transactions, check balances, and pay bills.
  • A chatbot on a social media platform can answer tech support questions and resolve customer issues.

What are they? Recommendation systems use artificial intelligence to analyze user behavior and preferences and suggest products, services or content that might interest them.

• Benefits:
  • Increase sales: They recommend relevant products to users, which increases the likelihood that they will make a purchase.
  • They improve the customer experience: They personalize the customer experience, showing them products and content that interest them.
  • They build customer loyalty: They recommend products and services that satisfy customer needs, increasing their satisfaction and loyalty.
• Examples:
  • An e-commerce website can use a recommendation system to suggest products to users based on their purchasing and search history.
  • A music streaming platform can use a recommendation system to suggest songs to users based on their musical tastes.
  • A social network can use a recommendation system to suggest content to users based on their interests and connections.

What is it? Natural language processing (NLP) is a field of artificial intelligence that focuses on the interaction between computers and human language. It allows computers to understand, interpret and generate human language.

• Benefits:
  • Improves communication: Allows more effective communication between the company and its customers, by better understanding their needs and preferences.
  • Extract valuable information from unstructured data: Analyze documents, emails, social networks and other unstructured data sources to obtain valuable information that can be used to improve products, services and marketing strategies.
• Examples:
  • A company can use NLP to analyze customer reviews on social media and identify areas for improvement.
  • A healthcare company can use NLP to extract information from medical records and improve patient diagnosis and treatment.
  • An insurance company can use NLP to automate claims processing and reduce administrative costs.

What is it? Security and fraud detection uses artificial intelligence to protect businesses against fraud, data theft, and other cyber threats.

• Benefits:
  • Protect company data and assets: Identify and prevent cyber attacks, data breaches and fraud.
  • Reduces costs associated with fraud: Minimizes financial losses due to fraud and identity theft.
  • Improves company reputation: Shows customers that the company cares about the security of their data.
• Examples:
  • A financial company can use fraud detection to identify fraudulent transactions and protect its customers.
  • A retail business can use network security to protect its point-of-sale systems against cyber attacks.
  • A healthcare company can use data protection to protect patients’ personal information.